The New Rules Of
The Conference Industry Revealed
Discover The 7 New Conference Killer Strategies
 
 
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- The new rules of the conference industry are inside -
( Behind the entertainment are the practical strategies and worksheets )


Contents

The new rules of the conference industry regarding


1. Finding the best topics for your conference
2. Attracting the best speakers
3. Enabling your conference to be sold-out, in terms of registrations and exhibition spaces
4. Adding significant revenues
5. Making your president happy
6. Making your next conference the most memorable one for your participants
7. Getting the power to stay on top and turn the stress away, on demand


Immediate Trainings and Worksheets

19 step-by-step trainings for immediate results
12 Worksheets


The Editor Review

Overview

Overall the book is a well-written and informative guide that should prove useful for readers looking to make the most of new technologies and approaches in planning conferences and trade shows.



Main Objective

"7 Spells" is a helpful, paradigm-shifting book that shines an intelligent light on the new "technology" of conference organization. Readers (conference organizers) who are mired in the traditional (meaning old-fashioned) way of putting together a conference or trade show would do well to utilize the training techniques and advice contained in this short but informative book.



Tone and Style

The professional, approachable tone and the solid writing gave the book a great deal of its authenticity, and despite the short length and the concise focus of the book's subject matter, the amount of information provided was surprisingly broad and thought provoking. The use of anecdotal examples and the emphasis on mastering seven "magical" steps/spells should provide reassuring guidance to even the most recalcitrant readers who are most likely to dismiss the use of Facebook or Twitter as being nothing more than a social affectation best left to teenagers and people with too much time on their hands.



Structure

The book contains a great deal of detailed information presented in a well-organized manner. The topics are divided into clear, concise sections. Readers should be able to easily locate and assimilate all of the information presented.




About the author


As an author

Dan Ake is the author of "The 7 Spells of the new Conference People 2.0." and a highly-recognized expert, speaker, and business consultant in the convention industry. His vision and trainings change the professional life of thousands of conference people. Dan Ake is one of the world's leading authorities on social media for conferences and trade shows. He is co-founder of Successful Conference Academy, which trains hundreds of professionals how to explode their business. Dan champions the importance of technologies and social media, building a full range of Systems for facilitating every part of a conference project, from producing to sales automation and improving events' financial results.



As a speaker

As one of the top visionary and motivational speakers in the conference industry, Dan's authentic, powerful and entertaining presentations help executives transform their organizations. He works with CEOs, CFOs, presidents and their executive staff around the globe, changing the mindset of their teams, so that they become "Conference People 2.0.", i.e. Conference People with new skills and new attitude, more efficient, powerful and innovative, and therefore more capable of resisting to crisis. They are "internet and social-media" fluent. They completely integrate the power of social media into their day-to-day job, and use them as a killer weapon for real-life conferences. Dan's book on the new conference people 2.0. is a "must read" for all professionals involved in the conference industry.





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- Testimonials -


Jonathan, medical conference multi-producer:
"…One thousand thanks to this book, which is as easy to read as it is powerful when the strategies it contains are applied. I blew away all my team with my last conference..."
         

Mariella, auto trade show executive:
"…This book has been like a wake-up from a nightmare. I became aware of what was going wrong in the conference world and with me, and it gave me the direction to climb up over the clouds and find a new positive path for my career…"
       

Edouard, convention center CEO:
"…What our customers as event organizers want has changed. This new awareness is a breakthrough I discovered page after page is in this book. I was able to transform my team's mindset from discouraged to highly motivated. I ask all my team members to read this book as a common guideline for each of us..."
       

About Successful Conference:

Successful Conference, trains hundreds of professionals how to explode their business.

Successful Conference has built ready-to-implement "done-for-you" systems to automate pre-production, sales, revenues and profits for conferences, trade shows, and events.

Successful Conference CEO, Dan Ake, is one of the world's leading authorities on social media for conferences and trade shows. He and his team champion the importance of technologies and social media, building a full range of Systems for facilitating every part of a conference project, from producing to sales automation and improving events’ financial results.




Succcessful TV Channel:

Successful TV Channel, is the first professional TV for conference, trade show, and event professionals.

Its first channel "Learn By the Experts" brings the top experts of our industry at your fingertips.

You get your private access to these experts for each area of your conference job.

You learn from them. You model them.

You just have to apply what they tell you. What worked for them will work for you.
What they discovered with their amazing experience will serve you.

Their breakthroughs are yours.

Learn more about Successful TV Channel...
 


The Conference Reference Book:

The 7 Spells of the New Conference People 2.0, explains the new rules and new opportunities.

The book is on its way to become the professional "Bible" for the conference industry.

Additional must-read books are "How your competitor will beat you", and "The 10 Social Media Essentials for CEOs and Executives".

A useful guide for readers looking to make the most of new technologies and approaches in planning conferences, trade shows or events.

You can immediately implement all these latest strategies for your next event, thanks to the included 19 step-by-step trainings and 12 worksheets.

Learn more the conference reference book...
 


Your Successful Conference Fast Track:

Coming soon...

Previously named "Successful Conference Systems".

These "done-for-you" systems automating pre-production, sales, revenues and profits for conferences, trade shows, and events, are being completely updated integrating all the latest breakthroughs and technologies.

Stay alert!



Speaking Performances:

As one of the top visionary and motivational speakers in the conference industry, Dan's authentic, powerful and entertaining presentations help executives transform their organizations.

He works with CEOs, CFOs, presidents and their executive staff around the globe, changing the mindset of their teams, so that they become "Conference People 2.0.", i.e. Conference People with new skills and new attitude, more efficient, powerful and innovative, and therefore more capable of resisting to crisis.

Attendees become "internet and social-media" fluent.

Attendees understand how to integrate the power of social media into their day-to-day job

Attendees can use them as a killer weapon for real-life conferences.

Learn more about conference motivational and inspiring speaking performances...
 



Coaching:

All the knowledge and experience gathered through Successful Conference is yours with Dan's coaching sessions.

Available in one-to-one, or group sessions, the coaching programs are dedicated to:

  • Conference Producers, with:
    • Follow-up Coaching from A to Z for a specific conference production, increasing memorability, technology and social media integration, revenues and profits,
    • Personal Coaching for managing the stress of the event management and being on top on demand

  • Conference Multi-Producers:
    • Team management and Multi Conference Coaching

  • Conference Executives:
    • Coaching for Transforming the Organization
      It is all about having the team aligned and using the new rules and opportunities for outstanding event productions.


Learn more about your coaching sessions...
 

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